Verbal Identity
How we refer to ourselves
Tone of voice
Our manifesto
Main messages
01
Visual Identity
Logo
Typography
Chromaticity
Photographic style
Brand message
Layout
Icons
Charts and tables
Graphic resources
02
UX / UI
Colours
Typographic Scale
Grid
UI Elements / Iconography
Screen Layouts
03
Our Logo
Downloadable
Construction
Protection zone
Size and reducibility
Application and background
Incorrect uses
Brand architecture
04
Media Gallery
Photos
Videos
Catalogues
05
Brand Applications
Recruitment appendices
Audiovisuals
Social media headers
Email signature
Teams background
Icons
Logos
Stationery
Catalogue templates
PPT presentation templates
Advertisement
Roll-up
Business cards
Typography
06
EN
Verbal Identity
How we refer to ourselves
Tone of voice
Our manifesto
Main messages
Visual Identity
Logo
Typography
Chromaticity
Photographic style
Brand message
Layout
Icons
Charts and tables
Graphic resources
UX / UI
Colours
Typographic Scale
Grid
UI Elements / Iconography
Screen Layouts
Our Logo
Downloadable
Construction
Protection zone
Size and reducibility
Application and background
Incorrect uses
Brand architecture
Media Gallery
Photos
Videos
Catalogues
Brand Applications
Recruitment appendices
Audiovisuals
Social media headers
Email signature
Teams background
Icons
Logos
Stationery
Catalogue templates
PPT presentation templates
Advertisement
Roll-up
Business cards
Typography
OUR BRAND IS MORE THAN A LOGO. IT’S HOW WE THINK, SPEAK AND ACT
Explore the tools that help CAF brand stay consistent, recognisable and strong worldwide.
