OUR LOGO
CONSTRUCTION
The proportions of the CAF brand will always remain unchanged. The diagram shows the unchanged thickness of the outline of the entire brand, as well as the correct angle of the "A".
The "C" is based on two concentric circles.
PROTEcTiOn ZONE
This refers to the visual perimeter around the brand which must remain free of all other brands or graphic elements, except for the internal sub-brand applications authorised in this manual.
The equivalent will be the height of the letter "C" of the brand, applied around its entire perimeter as shown in the diagram.
OUR LOGO
CONSTRUCTION
The proportions of the CAF brand will always remain unchanged. The diagram shows the unchanged thickness of the outline of the entire brand, as well as the correct angle of the "A".
The "C" is based on two concentric circles.
PROTEcTiOn ZONE
This refers to the visual perimeter around the brand which must remain free of all other brands or graphic elements, except for the internal sub-brand applications authorised in this manual.
The equivalent will be the height of the letter "C" of the brand, applied around its entire perimeter as shown in the diagram.
FIXED SIZES
In addition to maintaining consistent proportions, fixed logo sizes are established for its most common applications. The aim is to ensure greater continuity and consistency, avoiding minor variations.
To this end, 3 fixed sizes are established:
MINIMUM SIZE
The visibility and legibility of our logo are essential. This is the minimum size at which the logo may be reproduced.
30x10,4 mm.
21x7,2 mm.
15x5,2 mm.
POSITIVE LOGO
The brand should be applied in corporate red on a white background whenever possible.
On neutral backgrounds with low colour saturation, the logo remains in red, provided that the background intensity does not exceed 50% (i.e. light backgrounds). On dark backgrounds (over 50% colour intensity), the logo must be used in its negative (white) version.
The logo must never be placed on non-neutral backgrounds (e.g., blues, greens, yellows). If no other option exists, only the white negative version may be used.
The black version of the logo should only be used for black-and-white documents.
LOGO-BACKGROUND CONTROL
We will always aim to place the logo on a white background. When this is not possible, and the background is a neutral colour (low colour saturation), the logo will remain red provided that the background intensity does not exceed 50% (i.e. light backgrounds).
When the background is neutral and of medium intensity (colour intensity between 50% and 80%), the logo will switch to its negative version in white, as red creates excessive visual vibration against these backgrounds. On dark backgrounds with an intensity exceeding 90% black, the logo may appear either in red or in white. In such cases both options are permitted.
If the background colour is not neutral (blues, greens, yellows, etc.), regardless of its intensity, the logo must not be placed directly on that background. Instead, a white container box must be used behind the logo, respecting the required clear space. If there is no alternative but to apply the logo on a coloured background, only the black or white versions may be used, never the red version.
The only exception to this rule will be the PPE, which, according to regulations must have specific colours, such as phosphorescent vests, on which the logo may be displayed in red.
INCORRECT USES
It is very important not to change the shape, perspective or effects of the logo.
We must maintain the consistency of our image.
BRAND ARCHITECTURE
GENERAL BRAND
The CAF brand stands for all the company’s rail and bus solutions, so there is no need for a specific CAF Group logo. It is the CAF logo itself that represents the Group. This logo will be used on all internal and external communication tools with a global and corporate purpose.
The CAF Group logo will only be used under exceptional circumstances and when absolutely necessary for administrative/legal reasons.
ENDORSEMENT BRAND
The different brands of the CAF Group can indicate that they are part of the CAF Group by including the A CAF GROUP COMPANY baseline in their own brand. It is not permitted to use other designs to create this association with the CAF Group for these brands. Any adaptations of these logos must first be approved by CAF’s Marketing Department.
